Douglas A. Gray is an accomplished leader and author with over 30 years of experience in data, analytics, IT, and e-commerce. His teams have delivered over $3.25B in business value, earning multiple industry awards. He's held key roles at Walmart, American Airlines, Travelocity, Southwest Airlines, and Blue Cross Blue Shield of Kansas City. Doug advises executive leadership through Optima Analytics and teaches business analytics and AI strategy at SMU. He has published numerous articles and authored two books: "Why Data Science Projects Fail" (2024) and "The Art of Data Science" (2025).
Historian and philosopher Hannah Arendt once said, “Storytelling reveals meaning without committing the error of defining it.” While good stories of operations research and data science can come from practitioners of all kinds...
